Unless you live in a galaxy far, far away, you must have noticed that Star Wars: The Force Awakens created a whirlwind on Twitter this week. While fans were predicting that the seventh episode could be the best Star Wars movie yet, brands were cashing in on The Force Awakens craze.
— Star Wars (@starwars) December 8, 2015
Retailers like Target and Best Buy were fully stocked and looking to see gains in the few days leading up to the film.
The best gifts this holiday, and only at Target. For Jedis in training, these toys are sure to wow. https://t.co/Ue83dNtQq6
— Target (@Target) December 3, 2015
— Best Buy (@BestBuy) December 7, 2015
— Michaels Stores (@MichaelsStores) December 9, 2015
The force was so strong that even Adobe and Emirates Airlines who have nothing to do with Star Wars merchandize became part of the giant party.
— Adobe (@Adobe) December 8, 2015
If you haven’t yet seen George Lucas’ six episodes, Emirates has got you covered. Will travelers migrate from other airlines to Emirates just because of Star Wars?
— Emirates Airline (@emirates) December 10, 2015
Basketball team Detroit Pistons is celebrating Star Wars Night on Saturday, December 12 when they battle the Pacers. The team shaped its players like Star Wars characters. May the force be with you, Pistons!
— Detroit Pistons (@DetroitPistons) December 8, 2015
Aside from Star Wars, Twitter raised a glass for a few boozy extravaganzas this week, including the Victoria’s Secret Fashion Show and The Golden Globe Award.
Adriana Lima started her Victoria’s Secret modelling career back in 1999. This year, Lima solidified her place as the longest-running Angel in the brand’s history.
— Victoria’s Secret (@VictoriasSecret) December 9, 2015
Beats by Dr. Dre and social commerce website Polyvore executed influencer marketing and optimized their Twitter content during the show by posting videos and images of singer Selena Gomez.
— Beats By Dre (@beatsbydre) December 9, 2015
— Polyvore (@polyvore) December 9, 2015
Twitter stepped up in high gear Thursday morning with the complete list of the 2016 Golden Globe nominations. Who will win the trophy in each of the 25 categories?
— Golden Globe Awards (@goldenglobes) December 10, 2015
— Game Of Thrones (@GameOfThrones) December 10, 2015
— Outlander (@Outlander_Starz) December 10, 2015
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