SocialSocial MediaTweets of the Week: The Force Awakens among brands

Tweets of the Week: The Force Awakens among brands

This week Star Wars turned Twitter into a marketing juggernaut in celebration of its premiere on December 18.

Unless you live in a galaxy far, far away, you must have noticed that Star Wars: The Force Awakens created a whirlwind on Twitter this week. While fans were predicting that the seventh episode could be the best Star Wars movie yet, brands were cashing in on The Force Awakens craze.

Retailers like Target and Best Buy were fully stocked and looking to see gains in the few days leading up to the film.

The force was so strong that even Adobe and Emirates Airlines who have nothing to do with Star Wars merchandize became part of the giant party.

If you haven’t yet seen George Lucas’ six episodes, Emirates has got you covered. Will travelers migrate from other airlines to Emirates just because of Star Wars?

Basketball team Detroit Pistons is celebrating Star Wars Night on Saturday, December 12 when they battle the Pacers. The team shaped its players like Star Wars characters. May the force be with you, Pistons!

Aside from Star Wars, Twitter raised a glass for a few boozy extravaganzas this week, including the Victoria’s Secret Fashion Show and The Golden Globe Award.

Adriana Lima started her Victoria’s Secret modelling career back in 1999. This year, Lima solidified her place as the longest-running Angel in the brand’s history.

Beats by Dr. Dre and social commerce website Polyvore executed influencer marketing and optimized their Twitter content during the show by posting videos and images of singer Selena Gomez.

Twitter stepped up in high gear Thursday morning with the complete list of the 2016 Golden Globe nominations. Who will win the trophy in each of the 25 categories?

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