Twitter had a packed social calendar this week: it started with conversations around the 2015 U.S. Open Tennis Championships, it then rolled into chatter about McDonald’s #AllDayBreakfast plan, and ended with lots of tweeting around the eagerly awaited movie Star Wars: Episode VII – The Force Awakens.
The U.S. Open continues to be a big sporting event, especially if Serena Williams completes her historic Grand Slam run. The tennis tournament has gained lots of media spotlight and attention from brands like Google, Tumblr, Adidas, and Tiffany & Co.
On the brand front, Google Doodle created a cute animated image to remind Twitter users that the game was on.
— Google Doodles (@GoogleDoodles) August 31, 2015
Meanwhile, content site Tumblr posted a GIF to show the intense competition at the game:
— Tumblr (@tumblr) August 31, 2015
Other brands were very vocal about the game as well. After Novak Djokovic triumphed over Austria’s Andreas Haider-Maurer in the U.S. Open men’s singles second round, Adidas sent congratulations to the player on Twitter:
— adidas tennis (@adidastennis) September 3, 2015
While Tiffany & Co. wasted no time in promoting its jewelry during the match:
— Tiffany & Co. (@TiffanyAndCo) September 1, 2015
When everyone was talking about the U.S. Open, McDonald’s created a whirlwind on Twitter after the company unveiled its all-day breakfast plan on Tuesday. Starting October 6, McDonald’s breakfast items, including Egg McMuffins, hotcakes, and hash browns, will be available all day at the fast food chain’s more than 14,000 U.S. locations.
— McDonald’s (@McDonalds) September 3, 2015
Brands including Twitter and Yahoo were very happy about this decision. Who doesn’t like a restaurant that serves breakfast all day?!
— Twitter Data (@TwitterData) September 2, 2015
— Yahoo (@Yahoo) September 1, 2015
In addition to #USOpen and #AllDayBreakfast, Twitter brought together action figures, vehicles, and other licensed merchandise from Star Wars: The Force Awakens – a blockbuster set to debut in theaters on December 18, 2015. This big sales project has been dubbed “Force Friday” by Disney Studios and retailers. The product rollout took place at 12:01 a.m. on September 4.
— Star Wars (@starwars) September 2, 2015
— LEGO (@LEGO_Group) September 3, 2015
Did your favorite tweet make the cut?
Homepage image via Shutterstock.
With more and more customers turning to social platforms like Twitter when they need help with a company’s products or services, social customer care ... read more