Twitter’s mobile app now includes Promoted Accounts ads, extending the reach for marketers who want to increase their follower ranks. The San Francisco-based company announced the development today, stating that Promoted Tweets will “in the coming weeks” appear in news feeds via its app as well.
A Twitter PR email sent to ClickZ added, “Initially, a small number of users may see Promoted Tweets near the top of their timelines from brands they already follow. This will help ensure that people see important Tweets from the brands they care about.”
The app updates will affect iPhone and Android users. Mobile web viewers have been able to see the Twitter’s Promoted Products – Promoted Trends, Promoted Tweets, and Promoted Accounts – for some time, as the user experience has been similar to online.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
Here are some examples of campaigns of local and small businesses that are rocking social media.
Instagram marketing is becoming more interesting with the introduction of its own tools, but we may still feel the need to use further platforms for more detailed insights, management, curation, monitoring.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.