Twitter and Facebook Get Cozy at Republican Convention

The two firms are sharing a space upstairs at the Tampa Convention Center, while Google has a much more prominent room all to itself.

buttonTampa, FL – The bulk of the companies here at the Republican National Convention are traditional media firms with dedicated spaces for their reporters to crank out stories about the big event. Then there are Twitter and Facebook. The two social media outfits are sharing a space upstairs and around the corner from a much larger area rented out by Bloomberg.

And why not? More and more, when people look for political information or post politics-related content, they do it on both platforms. The company names are synonymous with social media, and that’s partially why Twitter and Facebook decided to bunk together here at the RNC.

facebooktwitter“We’re both here with the same mission. Our goals here are the same – to facilitate open engagement,” said Adam Sharp, who heads up Government, News, and Social Innovation at Twitter. “Obviously our companies have ways in which we compete, but it’s not a zero sum game,” continued Sharp.

Meanwhile Google – one of the only other “non-media” firms here (if it can still be called that) – has taken over a massive space on the main floor of the Tampa Convention Center, complete with primary colored walls, interactive experiences, and a coffee bar dishing out free cappuccinos for the caffeine-quaffing journalists embedded nearby.

Facebook and Twitter decided it made sense to share a space when the firms’ political teams were here for a walkthrough this spring. “Adam and I figured people are going to want to visit both of us,” said Katie Harbath, a member of Facebook’s politics and government team.

fb-twitter-swagIt doesn’t hurt that the firms were able to keep costs down by moving in together, she added.

“Facebook and Twitter have a good synergy here,” said Andrew Noyes, manager of public policy communications for Facebook, who is getting used to pointing to his left and saying, “I’m with Facebook; that’s Twitter over there.”

The two are only temporary booth mates, though. Twitter and Facebook will have separate spaces at the Democratic National Convention next week in Charlotte, NC.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource