Twitter Launches Self-Serve Ads for Indonesian SMBs

Indonesia joins 31 other global markets with access to Twitter Ads for small and medium-sized businesses (SMBs), a move welcomed by the country’s digital marketing industry.

Thousands of small to medium-sized businesses (SMBs) in Indonesia can now set up their own real-time advertising initiatives on Twitter, enabling them to connect and sell directly to the millions of users on the platform in the country.

Potential customers can be targeted based on geography, demographics, interests, mobile devices, and keywords, with the ability to track and analyze results in real time.

“It’s good news,” says Fadillah Fattah, head of e-commerce at The Body Shop Indonesia. “With Twitter we can now create the best content fit with our audience,” he says.

Fattah adds that the move will allow businesses to be more interactive in new segments and reach new potential buyers. “I think right now Twitter is offering the best services for the Indonesian market.”

Previously, only large companies with a direct relationship to Twitter could advertise on the platform in Indonesia.

“Small businesses are the economic backbone of the Indonesian market, accounting for the majority of businesses, jobs and economic output, which is why we are so excited about making our self-service Twitter Ads platform more accessible to SMBs in Indonesia,” says Aliza Knox, managing director for online sales, Twitter Asia Pacific. “Indonesia is one of our largest markets worldwide with millions of people using Twitter every day.”

Twitter says the move now gives all businesses – big and small – in Indonesia a level playing field with access to the platform’s 288 million global active users.

Under the model, businesses are billed by engagement and there is no minimum advertising spend.

Indonesia is one of 32 global markets to have access to Twitter’s self-serve ads for SMBs, including Japan, Singapore, Australia, and New Zealand in the Asia-Pacific region.

Twitter opened its Jakarta office in March, with global chief executive (CEO) Dick Costolo pledging to address the needs of Indonesian SMBs on the platform.

The platform’s presence has been largely welcomed by those in the regional digital marketing industry, including Fattah, who says it is important for technology companies like Twitter to be in Indonesia.

“The Twitter market in Indonesia is [huge], and almost every user in Indonesia is technologically sophisticated – and that’s why Indonesia is a potential market for online shopping growth,” says Fattah.

Image via Shutterstock.

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