It has always been difficult for Twitter users to get specific stats about their impact on Twitter, such as how many times a tweet has been favorited, the number of retweets, and how many replied a tweet received. While you might notice it on the fly, it can be hard for Twitter users to spot trends in their tweets, such as the type of content that is most popular with their followers.
To access the Twitter Analytics, simply go to ads.twitter.com and login with your Twitter account information. Click the Analytics link to see your Twitter stats for favorites, retweets and reply interactions.
The data can also be downloaded as a CSV file. The information is basic, and is the same information that business users have had for some time. But for smaller businesses and marketers, having this information at a glance is helpful without having to resort to a third-party tool.
Hopefully Twitter will expand their analytics offerings. It would be great for Twitter to include even more information in their analytics, especially for marketers using Twitter for business.
It would be useful to know whether it is the same people retweeting and favoriting tweets, or if it is different people everytime. Knowing the overall reach of each tweet based on retweets would be helpful, such as knowing how many followers those retweets went to.
This will also have the added bonus that it will get more Twitter users familiar with their advertising, since you need to login to the ad platform in order to access analytics data. Even if a small percentage of users test Twitter ads or tell others about Twitter advertising, it would be a net win for Twitter, particularly since Twitter has seemed to struggle a bit in getting advertisers on board with their fairly new ad system.
This article was originally published on http://searchenginewatch.com/sew/news/2274888/twitter-offers-free-analytics-for-all-users.
The use of psychology in marketing and sales is not new, but it may be more useful than ever in an attention economy where time is precious and focus is rare. How can you tap into a demanding consumer to check whether there is an actual interest in your product?
Two weeks ago, Foursquare announced what could be the most important component of its data business: the Pilgrim SDK. So what does it do, and what does it mean for location-based marketing?
Every year, the average business spends thousands of dollars on Facebook ads but has little or nothing to show for it. If this is true for your business, what can you do about it?
Twitter's own statistics say that videos are six times more likely to be retweeted than photos, and three times more likely than GIFs. But what is it that makes video on Twitter so effective?