Social networking site Twitter grew its unique audience in Japan by a whopping 428 percent in the 12 months ending September 2010, and will likely end the year as the most popular social networking site in the country, according to data from comScore.
The site attracted 13.2 million unique users in September, closely following rival site Mixi.jp which saw 13.5 million visitors but has seen its growth plateau since March. Given its strong growth, it appears Twitter will therefore overtake Mixi by December at the latest.
Despite its dominance in the social networking space in the U.S. and the U.K., Facebook continues to attract a fraction of the Japanese audience achieved by Mixi and Twitter. It has enjoyed growth, though, increasing its user base by 78 percent during the year ending September, reaching 5.3 million unique visitors, comScore said.
What would we do without social media?
Facebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations for consuming video content.
If your responsibilities have anything to do with marketing, advertising, PR or social media, you can’t afford to be camera-shy in this day and age.
It has been a very busy year for Instagram.