Twitter Raises a Reported $200 Million, Adds Board Members
Former DoubleClick CEO David Rosenblatt joins board as the company continues to work on its business model.
Former DoubleClick CEO David Rosenblatt joins board as the company continues to work on its business model.
Twitter has raised a significant new investment round and added two board members: former DoubleClick CEO David Rosenblatt and Flipboard CEO Mike McCue.
In a report published 15 minutes before Twitter’s announcement, AllThingsDigital pegged the total amount of the funding at $200 million. New Twitter investor Kleiner Perkins Caulfield Byers – whose portfolio has included Amazon, Google and Zynga – led the round.
The eye-popping investment caps a year in which Twitter has sought to develop its business model, launching its Promoted Products ad model and replacing its product-centric CEO Biz Stone with ad industry achiever Dick Costolo.
“The additional resources and expertise will be extremely helpful as Twitter continues to grow as a company and business,” the company said in a blog post published this afternoon.
Twitter has yet to release products serving the long-tail of interactive marketers, reportedly requiring entry-level ad budgets ranging from $10,000 to $80,000. However it has signaled it will release self-serve campaign management tools in 2011 and today took the first steps toward wider embrace of the marketing community by offering a lead-gen form for interested ad buyers, part of its upgraded “Business Center” section.
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