There appears to be growing interest in Twitter advertising from political and advocacy advertisers. The company is seeking two new account execs in its Washington, D.C. office. According to Twitter’s corporate site, the firm is looking for a full-time account executive and a full-time account manager in D.C., where it has a small office dedicated to public policy and political ad sales.
The future hires will be tasked with developing Twitter’s business with advertisers and agencies, according to job descriptions on the Twitter site.
In November, Twitter fortified its Washington team with the addition of Mindy Finn, a Republican digital strategist and a veteran of the Romney ’08 and Bush ’04 presidential runs. Finn joined as head of strategic partnerships, working alongside former Google political ad sales head Peter Greenberger, now Twitter’s political ad sales lead.
Twitter opened its ad platform to political advertisers in September. Since then, ads from Mitt Romney and Rick Perry have turned up on Twitter, including in Twitter search results.
According to data gathered for the report,‘Communications Infrastructure: The Backbone of Digital,’ 88% of IT professionals and 61% of marketers ranked their company’s current communication infrastructure as 'cutting-edge' or 'good.'
President Trump's digital savvy isn't limited to social media. As it turns out, the Trump Organization owns thousands of domain names, possibly even more than 10,000.
Silicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.