Twitter has filed suit in a San Francisco federal court against five alleged spammers, the tech company announced today. The defendants include three companies and two individuals: TweetAttacks; TweetAdder; TweetBuddy; James Lucero; and Garland Harris.
In a statement, Twitter said, “Even though spam is a small fraction of the content you can find on Twitter, we know just how distracting it can be. As our engineers continue to combat spammers with strong safeguards and technical efforts, today we’re adding another weapon to our arsenal: the law.”
Now that the site has grown to 140 million users, Twitter execs appear to be guarding their marketing waters, protecting the value of ad products like Promoted Tweets and Promoted Accounts. The development is reminiscent of action Facebook took from 2008 to 2010, attempting to govern its growing social kingdom with a series of spam-related lawsuits.
Election 2016 is already like no presidential race before it, and one of the most striking aspects of this year’s race is the disparity ... read more
Can Snapchat make tech-enabled glasses cool? It’s going to try. Last week, it was revealed that the company behind the ascendant social app ... read more
This month saw the release of the handbook: Going global with Facebook. It’s a useful body of research for budding social media marketers ... read more