Twitter has filed suit in a San Francisco federal court against five alleged spammers, the tech company announced today. The defendants include three companies and two individuals: TweetAttacks; TweetAdder; TweetBuddy; James Lucero; and Garland Harris.
In a statement, Twitter said, “Even though spam is a small fraction of the content you can find on Twitter, we know just how distracting it can be. As our engineers continue to combat spammers with strong safeguards and technical efforts, today we’re adding another weapon to our arsenal: the law.”
Now that the site has grown to 140 million users, Twitter execs appear to be guarding their marketing waters, protecting the value of ad products like Promoted Tweets and Promoted Accounts. The development is reminiscent of action Facebook took from 2008 to 2010, attempting to govern its growing social kingdom with a series of spam-related lawsuits.
Marketers' spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into their crystal balls in 2009.
Advertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Facebook's dominance in social.
There is an increasing demand for content among marketers, but how can you ensure that your content marketing strategy is effective?
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.