More NewsTwitter Tests New Features for Business

Twitter Tests New Features for Business

Changes focus on CRM and customer interaction.

Twitter has begun beta testing a range of new features dubbed the “Twitter Business Center,” adding functions for brands making use of the platform and letting them use it for purposes such as customer relationship management more successfully.

According to a report by Mashable, the features are currently only available to a limited number of users, but will be rolled out gradually to more accounts shortly.

The changes include the ability for businesses to add a “verified account” badge to their profile, and to customize the contents of their public-facing profile page. In addition, multiple users will be able to tweet via business accounts, a function Twitter announced late last year.

Potentially the most important alteration, however, is the ability for business users or brands to receive direct messages from any of their followers, regardless of whether or not the account is following the user in return.

As businesses make increasing use of the platform for customer service purposes, receiving DMs from any source could change the tenor of their relationships with Twitter users. For example, they will now be able to deal with customer issues and complaints directly and privately with users, as well as collect data and feedback through the channel.

For example, brands such as Staples, Dell, and Best Buy have exploited the channel for marketing insights, sales, and CRM purposes. The addition of these features could help aid those types of interactions.

Another interesting feature, according to screenshots published by Mashable, is the ability to characterize your business as a “small or local business,” a “large company or brand” or as an “individual or group.” The small or local option suggests, in theory, that some kind of location-based functionality or differentiation may be introduced.

So far there is no indication of whether or not business accounts and features will be offered on a paid basis beyond the initial beta testing period.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

10m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

10m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

10m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

11m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

11m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

11m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

11m Al Roberts