More NewsTwitter Tests Premium Business Features

Twitter Tests Premium Business Features

Following Biz Stone's recent confirmation that Twitter would indeed be launching premium account features for businesses "by the end of the year," the company has given further indication of what exactly those features might look like. Writing on the company's blog yesterday, Anamitra Banerji, a product developer at Twitter, introduced a beta test of a tool dubbed "Contributers" that will allow multiple users to contribute to one corporate account

Following Biz Stone’s recent confirmation that Twitter would indeed be launching premium account features for businesses “by the end of the year,” the company has given further indication of what exactly those features might look like.

Writing on the company’s blog yesterday, Anamitra Banerji, a product developer at Twitter, introduced a beta test of a tool dubbed “Contributers” that will allow multiple users to contribute to one corporate account. The feature will append the contributor’s specific username to the tweet byline, which, according to Banerji, should help businesses communicate with users on a more personal level, letting “users know more about the real people behind organizations.”

It’s a pretty simple feature, and hardly one that is likely to have large-scale implications for the social network. However, it is another indication that a revenue model for the service will revolve around providing businesses and marketers with tools, services and analytics, as opposed to more traditional advertising opportunities.

Banerji adds that the feature is “one of several in development,” and that a full launch to all business users will follow a trial period.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

2m Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

3m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

10m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts