Twitter to experiment with a new way of targeting promoted tweets

Social media giant Twitter has announced it will be experimenting with a new way of enhancing the effectiveness of promoted Tweets, by allowing brands to utilise the web browsing history of its users to better target potential consumers.

In a recent blog post written by Kevin Weil, Twitter’s Senior Director of Product, Revenue, this new approach to enhancing social media is made with both businesses and users in mind, so the only people reading their tweets will be relevant potential customers, and users won’t be inundated with unnecessary and unfitting ads.

If users have the “Do Not Track” setting enabled on their web browsers, or un-check the box next to “Promoted content” in their account settings, they will be able to opt out of this.

The scheme will initially begin in the US, and follows in the path of Google and Facebook, both of which utilise targeted ads.