Twitter unveiled a new site design today during an event at the site of its future headquarters. In addition to a more robust mobile experience and enhanced profile pages, the revamp includes some key marketing implications:
- ads running on Twitter’s mobile app
- more robust brand pages
- Promoted Trend and Promoted Account units will appear on the page’s left-hand side instead of the right
- access to all interactions a user has had with a company’s customer service or marketing team via icon-driven features
Many industry observers would say that five-year-old Twitter has typically lagged in developing its paid marketing platform. So today’s development could mark a significant turn for the better when it comes to the San Francisco-based tech firm and its prospective advertisers.
Research firm eMarketer estimates global ad revenues at Twitter will grow 210 percent to $139.5 million in 2011, up from $45 million in 2010, which was the company’s first full year of selling ads. In 2012, eMarketer estimates, Twitter will earn $260 million in worldwide ad revenue, up 86.3 percent over 2011.
So far, Twitter advertisers have largely focused on building an audience of followers. According to a recent ad sales memo, followers on the site cost between $2.50 and $4 to acquire.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
Here are some examples of campaigns of local and small businesses that are rocking social media.
Instagram marketing is becoming more interesting with the introduction of its own tools, but we may still feel the need to use further platforms for more detailed insights, management, curation, monitoring.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.