Twitter announced today that Promoted Tweets will be appearing in the timelines of mobile app users, even if they don’t follow that brand advertiser. The San Francisco-based tech firm has been testing the broader-reach feature on user segments during the last three weeks.
As has been the case online since September 2011, if Twitter mobile users share interests with people already following the advertiser, they may now see ads from that brand. They’ll see ads from brands they follow as well, which has been the situation for a few months. According to the company, users can delete the ads with a single click.
Previously, mobile users had to search using Twitter’s mobile app to discover Promoted Tweets if they didn’t follow the brand advertiser.
Twitter launched mobile distribution for its other key self-service ad unit, Promoted Accounts, last month.