Twitter announced today that Promoted Tweets will be appearing in the timelines of mobile app users, even if they don’t follow that brand advertiser. The San Francisco-based tech firm has been testing the broader-reach feature on user segments during the last three weeks.
As has been the case online since September 2011, if Twitter mobile users share interests with people already following the advertiser, they may now see ads from that brand. They’ll see ads from brands they follow as well, which has been the situation for a few months. According to the company, users can delete the ads with a single click.
Previously, mobile users had to search using Twitter’s mobile app to discover Promoted Tweets if they didn’t follow the brand advertiser.
Twitter launched mobile distribution for its other key self-service ad unit, Promoted Accounts, last month.
Snapchat Discover has been a hit with publishers that want access to the popular messaging app’s highly-desirable audience, and some reports even ... read more
Little more than a year ago, Facebook CEO Mark Zuckerberg streamed the first live video from Facebook headquarters. In April of this ... read more
User-generated content has become an important part of content marketing, with consumers being part of a brand’s strategy. How does this affect ... read more