Bravo has announced two broadband video channels with a bite.
The bigger deal of the two seems to be OUTzoneTV.com, a broadband play for the gay/lesbian audience that’ll launch in June.
Named after a well-known programming block on the TRIO cable network, the site is a a joint venture of NBC Universal’s Bravo and sales/promotional partner PlanetOut. In addition to a full brunch buffet of Bravo and non-Bravo video content ranging from “Queer Eye” episodes to men’s bikini fashion show segments, OUTzoneTV.com will have blogs, a news feed, a “Gay of the Day” photo and message boards, among other features.
Also, Bravo will push its “Brilliant But Cancelled” ode to decommissioned shows online. BrilliantButCancelled.com will host a number of programs that were either cancelled shortly after the pilot aired or never aired at all. Billed as “too smart, too edgy or too hip for TV,” the site is aimed at the same audience of TV-philes AOL’s going after with In2TV.
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