This month, I was joined by Siteworx VP of user experience (and FastCompany blogger) Giovanni Calabro for a point-counterpoint discussion of today’s (and tomorrow’s) mobile web.
Among other topics, we discussed how the mobile user experience is evolving with new technologies and design paradigms, whether Apple or Google will own the next few years of mobile applications, and whether voice interaction will be integral to mobile user experiences in 2015.
GroupM predicts that global ad spend will top $547 billion next year, up from $524 billion this year. While television will still capture the biggest share of that 12-figure pie (41%), digital's share will grow from 31% to 33%.
Brand advertisers and their agencies only want to pay for mobile ads that are seen by a person.
Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey.
Retailer Tops Unruly’s Annual Top 20; List Features Creatives From 10 Different Countries