This month, I was joined by Siteworx VP of user experience (and FastCompany blogger) Giovanni Calabro for a point-counterpoint discussion of today’s (and tomorrow’s) mobile web.
Among other topics, we discussed how the mobile user experience is evolving with new technologies and design paradigms, whether Apple or Google will own the next few years of mobile applications, and whether voice interaction will be integral to mobile user experiences in 2015.
In the past 18 months, Desigual, the flamboyant and colorful Spanish fashion/retail brand, has seen mobile become the dominant platform for both web traffic and email opens, and become a major influence on offline sales.
We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs). It’s too good an opportunity to ignore in today’s digital landscape - even if your mobile landing-page experience isn’t up to snuff.
For years now, brands have heard that augmented reality (AR) is one of the next big things, but there's a strong argument to be made that it hasn't quite lived up to the hype. Facebook CEO Mark Zuckerberg, however, believes that AR is a big part of the future.
Cynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands are changing their strategies with the rise of video.