Ratifying what many other surveys have found, the U.S. government says that online retail sales in the last quarter of 2002 were very good indeed, up about 28 percent to an estimated $14.3 billion.
The report from the Commerce Department’s Census Bureau said that the sales figures compare to an estimated total of $11.2 billion for the fourth quarter of 2001.
Total e-commerce sales for 2002 were estimated at $45.6 billion, an increase of 26.9 percent from 2001.
The fourth quarter 2002 e-commerce estimate increased 29.3 percent from the third quarter of 2002 while total retail sales increased 5.1 percent from the prior quarter.
Still, as a percentage of all retail sales, e-commerce barely makes the radar screen. The report said that e-commerce sales in the fourth quarter of 2002 accounted for 1.6 percent of total sales, while in the fourth quarter of 2001 e-commerce sales were 1.3 percent of total sales. Growth has been steady, however – in 1999, online sales accounted for only 0.7 percent of all sales.
The Commerce Department figures are based on a survey of about 11,000 retailers and then extrapolated. The government figures for some reason exclude estimates for some popular online purchases, such as airline and concert tickets and spending at online brokerages.
The Census Bureau defines e-commerce sales as sales of goods and services where an order is placed by the buyer or price and terms of sale are negotiated over the Internet, an extranet, Electronic Data Interchange (EDI) network, electronic mail, or other online system. Payment may or may not be made online.
|Estimated Quarterly U.S. Retail Sales: Total and E-commerce
(Data in millions of dollars, not adjusted for seasonal, holiday and trading-day differences.)
|Period||Retail Sales 1||E-commerce as
of Total Sales
|2002 1st Quarter||743,810||9,880||1.3|
|2002 2nd Quarter||825,243||10,265||1.2|
|2002 3rd Quarterr||827,585||11,083||1.3|
|2002 4th Quarterp||869,588||14,334||1.6|
|1 Does not include Food Services. r Revised. p Preliminary.|
|Source: U.S. Department of Commerce|
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago.