Editor’s note: China’s mobile commerce market is expected to triple by 2018 to become the second largest market worldwide, after the U.S., according to Euromonitor.
The country’s telecom regulator recently offered virtual telecom licences to major e-commerce players Alibaba and Beijing Jingdong Century Trading (JD.com) that could shake up the status quo, namely China Mobile, China Unicom, and China Telecom. This new development could spur even more growth for m-commerce in China.
As of last year, China has surpassed North America to become the biggest smartphone market globally.
Watch this video as Elisa explains why m-commerce and showrooming will be massive and what marketers could do.
For more 2014 predictions, check out her column on Smartphones, Showrooming, and Micro-location.
According to Matt Hoggatt, CEO of mobile audience network ReachMobi, there are rich opportunities in the realm of mobile web, if only mobile companies knew how to realize the platform’s potential. We caught up with Matt for a glimpse into the future of mobile web, and to find out what web push notifications have to offer marketers.
Last week, a panel of ecommerce and mobile experts joined together for a webinar to discuss key topics surrounding the mobile app ... read more
As we have learned from the previous columns in this series, images are the major contributor to bloated, slow-loading mobile pages.
27-year-old Swede Felix Kjellberg, who goes by the name PewDiePie on YouTube, has found himself at the center of a firestorm.