Editor’s note: China’s mobile commerce market is expected to triple by 2018 to become the second largest market worldwide, after the U.S., according to Euromonitor.
The country’s telecom regulator recently offered virtual telecom licences to major e-commerce players Alibaba and Beijing Jingdong Century Trading (JD.com) that could shake up the status quo, namely China Mobile, China Unicom, and China Telecom. This new development could spur even more growth for m-commerce in China.
As of last year, China has surpassed North America to become the biggest smartphone market globally.
Watch this video as Elisa explains why m-commerce and showrooming will be massive and what marketers could do.
For more 2014 predictions, check out her column on Smartphones, Showrooming, and Micro-location.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
All top Chinese retailers, banks and internet companies share mobile data in earning releases. None of the top 10 US retailers do, nor does Google. US banks and Facebook are better.
Whatever approach you take to your m-commerce project, one thing is certain: if you want it to deliver the results you’re expecting, context should be front and centre of your design.
American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world.