In many current marketing campaigns, txt is used to support a larger mobile effort rather than serve as the full mobile component. Now it seems that consumers also want more than plain text. Verizon just began offering Comic Creator for Get It Now customers. Comic Creator, developed by Advanced Mobile Applications’ partner Longtail Studios, is essentially a backdrop graphic where users can enter their own text dialog. Users choose a background, ad characters, and have the ability to move each character on the screen and change facial expressions.
The frequently updated background catalog will include human characters and non-human characters like robots, pandas, Martians, and monsters. Verizon customers will pay $3.99 per month to send up to 20 comics to mobile handsets, and an unlimited number of comic-enhanced messages to e-mail.
Businesses near ‘PokeStops’ are enjoying a huge surge in footfall due to the popularity of Pokémon Go, according to our first major ... read more
A new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and implement ... read more