The U.K. Conservative party has used Google PPC ads to drive traffic to a site denouncing today’s budget from Labour Chancellor, Alistair Darling.
Searches for key phrases from the Chancellor’s budget speech, such as “scrappage scheme,” “tobacco duty,” and “budget deficit,” throw up ads pointing to the Conservative site, on which the party offers a rebuttal of what it describes as a “dishonest budget.”
Incidentally, it appears U.K. newspaper the Telegraph has either cottoned on to the idea, or had a similar one itself. A number of those terms also invoke ads pointing to the newspaper’s own online coverage.
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