U.K. Internet Use: Slower Growth, More Time Online

The growth rate of new Internet users accessing the Net from home in Britain has slowed, but the amount of time people spend surfing continues to increase month by month, according to Jupiter MMXI.

There are 14 million people using the Internet from home, Jupiter MMXI found. In October 1999, Britons spent 4 hours online. By April 2001, that figure had risen to more than 7 hours. An interesting apttern emerges when classifying U.K. users as heavy users (those who spend more than 10 hours online each month) and light users (those who spend less than 10 hours online each month). Only 20 percent of U.K. users can be classified as hevay users, but they accout for more than 70 percent of all the time spent online each month. Heavy users also access the Internet at least 20 days each month.

Jupiter MMXI’s U.K. analyst Dan Stevenson has identified several areas where there is potential to make money online, including travel, classified advertising, gambling and adult content.

“Since we started measuring British Internet users in October 1999, we have seen the market grow, develop and mature rapidly in a relatively short period of time,” said Daniela Weiss, Jupiter MMXI’s U.K. Managing Director. “The Internet is an established part of daily life for 14 million Britons. With more people spending more time online, our data and analysis shows that there are real opportunities for companies to profit from the Web. Businesses need to understand which approaches work best, and to learn from the experiences of other players to maximize their successes.”


Top 10 Domains in the UK
April 2001
Top Domains in the UK Top Global Domains in the UK
Rank Domain Unique
Visitors

(000)
Reach Rank Domain Unique
Visitors

(000)
Reach
March April March April
1. 1. MSN.com 5,815 41.6 1. 1. MSN 7,150 51.1
2. 2. Yahoo.com 5,167 36.9 2. 2. Yahoo 6,096 43.6
3. 3. Micrsoft.com 4,371 31.2 3. 3. Microsoft 4,409 31.5
4. 4. Freeserve.com 4,169 29.8 4. 4. Freeserve 4,169 29.8
6. 5. Passport.com 4,072 29.1 5. 5. Passport 4,072 29.1
5. 6. MSN.co.uk 4,049 28.9 6. 6. AOL 3,869 27.6
9. 7. MSN Messenger Service 2,996 21.4 7. 7. Lycos 3,359 24.0
7. 8. Yahoo.co.uk 2,958 21.1 8. 8. Ask Jeeves 2,773 19.8
8. 9. BBC.co.uk 2,684 19.2 9. 9. BBC.co.uk 2,684 19.2
10. 10. AOL Proprietary 2,515 18.0 10. 10. Amazon 2,187 15.6
Source: Jupiter MMXI

Definitions:

Unique visitors: The number of different individuals that access the content of a specific site or online services, counted only once, even if they visit the same site more than once.

Reach %: The percentage of individuals that accessed the content from among the total number of individuals using the Web or online services during the month.

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