MarketingPolitics & AdvocacyU.K. Labour MP Urges Voters to Click Conservative Ads

U.K. Labour MP Urges Voters to Click Conservative Ads

John Prescott asked supporters to click on Conservative ads to diminish opponents' budget.

ClickZ News - Politics & AdvocacyFormer deputy Prime Minister and member of the U.K. Labour Party, John Prescott, is encouraging supporters to click on Google pay-per-click ads sponsored by the Conservative Party, in order to diminish the campaign budget of Labour’s major political rivals.

Prescott posted an update on Twitter today stating, “Click here http://bit.ly/RinseCashcroft then click on Labour Have Failed = 50p out of the Tories warchest. Let’s do this!”

The “Labour have failed” ad to which Prescott refers currently directs users to the Conservative Party’s YouTube channel, which features video content from within Conservative Headquarters and of party leader, David Cameron.

Clicking on the Conservative Party campaign’s ads will indeed cost the party money; however, the sole intention of such ads is to promote the Conservatives’ message among voters. One assumes Prescott’s Twitter followers are staunch Labour supporters, but the fact remains he is promoting links to a rival party’s site in a public forum.

Both of the U.K.’s major parties are making extensive use of Twitter – and social media more widely – as the election campaign race heats up, especially since this morning when Prime Minister Gordon Brown officially announced an election date of May 6th.

Both parties are heavily promoting “Twibbons” — which allow users to show support through the icons associated with their Twitter profiles. Last week, the Liberal Democrats also launched an online campaign targeted at both Labour and The Conservatives, and is tweeting via the account name @GorvidCamerown, an amalgamation of the names of Gordon Brown and David Cameron.

Subscribe to ClickZ’s Politics & Advocacy News RSS feed.

Related Articles

How financial services CMOs should approach regulation

Digital Transformation How financial services CMOs should approach regulation

3w Al Roberts
How are traditional banks competing for customers in a digitally disrupted industry?

Finance How are traditional banks competing for customers in a digitally disrupted industry?

1m Al Roberts
5 cross-platform automation tools to improve your team's efficiency

Collaboration 5 cross-platform automation tools to improve your team's efficiency

1m Tereza Litsa
Why banks are becoming customer-centric organizations

Analyzing Customer Data Why banks are becoming customer-centric organizations

2m Al Roberts
Five tools to automate lead nurturing in sales

Ecommerce & Sales Five tools to automate lead nurturing in sales

2m Tereza Litsa
How CMOs are using apprenticeships to bridge the digital skills gap

Marketing How CMOs are using apprenticeships to bridge the digital skills gap

2m Christian Doherty
How challenger banks are revolutionizing the banking customer experience

Finance How challenger banks are revolutionizing the banking customer experience

3m Al Roberts
8 ways AI can enhance your marketing strategy today

AI 8 ways AI can enhance your marketing strategy today

3m Marcela De Vivo