U.K. ad spend declined across all mediums besides online during the fourth quarter of 2008, according to numbers released today by the World Advertising Research Center on behalf of the Advertising Association.
Despite advertiser cutbacks, the report states that online achieved a 17.3 percent year-on-year increase in spend during Q4 – substantial growth when compared with newspaper spend which suffered a 12 percent fall, and TV which accrued a 4.9 percent decrease. Online growth did slow dramatically, however, falling from a 39.5 percent increase between Q4 ’06 and Q4 ’07.
Overall, total U.K. ad spend fell by 3.9 percent in 2008, while spending in Q4 recorded a decline of 9.6 percent year-on-year.
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