StatsAudienceU.K. Online Video Views up 37 Percent in a Year

U.K. Online Video Views up 37 Percent in a Year

Facebook was fastest growing site in terms of views.

Online video views from U.K. users grew 37 percent in 12 months, according to data from comScore. The measurement firm estimates users streamed a total of 5.5 billion videos in February 2010, up from around 4 billion in February 2009.

As in the U.S., Google sites continued to dominate the space, accounting for just under half of videos streamed during the month. However, its growth in views lagged behind the 37 percent benchmark, increasing by 17 percent, year-over-year.

The main growth drivers, however, were sites such as BBC properties, Megavideo.com, and Facebook.com, which experienced growth of 143 percent, 103 percent, and 205 percent, respectively.

Top U.K. Online Video Content Properties by Videos Viewed, February 2010 vs February 2009
Videos Viewed (000)
Property Feb 2009 Feb 2010 Change (%)
Total Audience 4,017,400 5,504,984 37
Google Sites 2,111,012 2,477,398 17
BBC Sites 57,567 139,788 143
Megavideo.com 26,289 53,485 103
Facebook.com 14,001 42,674 205
Microsoft Sites 36,899 41,424 12
Channel 4 31,335 39,364 26
Dailymotion.com 17,804 31,360 76
ITV Sites 12,085 28,245 134
Blinkx 9,501 28,840 204
Sky Sites 8,171 19,541 139
Source: comScore Media Metrix, 2010

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