StatsAudienceU.S. E-commerce Gains in 2Q 2003

U.S. E-commerce Gains in 2Q 2003

The second quarter brought an increase of roughly 28 percent, and July's figures are strong too.

E-commerce scored during the second quarter of 2003, increasing 27.8 percent over 2Q 2002 to $12.477 billion, according to the Census Bureau of the Department of Commerce.

E-commerce sales in the second quarter of 2003 remained steady from the first quarter, accounting for 1.5 percent of total sales, while online retail accounted for 1.2 percent of total sales in the second quarter of 2002.

If July’s online shopping traffic is any indication, the third quarter could continue the year’s upward trend. Findings from comScore indicate that online shoppers spent more than $500 million on apparel in July, as parents and students began back-to-school preparations. The firm reports online spending on apparel and accessories was up 43 percent in June and 44 percent in July versus 2002 levels, and more than 34 million Americans visited an apparel site in July – up 12 percent from June.

Retail-Apparel Category, July 2003 U.S. Home,
Work and University Users
All Locations
(000)
Home
(000)
Work
(000)
University
(000)
Total Internet Users 147,455 127,803 48,993 10,319
Apparel Category 34,176 23,276 10,782 2,318
Otto Gruppe 4,260 2,794 1,535 169
Limited Brands 3,684 2,355 1,185 341
OLDNAVY.COM 3,666 2,210 1,267 207
Alloy 2,602 1,787 798 151
Gap Online 2,419 1,602 718 221
Foot Locker Sites 2,327 1,613 582 243
Nike 1,998 1,270 676 156
LLBEAN.COM 1,626 1,058 574 79
AE.COM 1,604 1,047 451 185
FREDERICKS.COM 1,595 1,080 442 111
NORDSTROM.COM 1,542 1,032 465 121
CHADWICKS.COM 1,430 885 569 53
ABERCROMBIEANDFITCH.COM 1,399 931 348 185
ZAPPOS.COM 1,332 846 463 92
Lands End 1,242 980 265 52
Note: Excludes Mass Merchandise retailers that may also sell apparel
Source: comScore Media Metrix

Shopping & Classifieds –
Apparel & Accessories
Category July 2003, U.S.
Site Market Share
Blair.com 6.04%
Victoria’s Secret 5.00%
Gap Online 4.53%
Old Navy 4.33%
The Knot 2.30%
J Crew 2.29%
American Eagle Outfitters 2.24%
AbercrombieAndFitch.com 2.12%
Jewelry.com 1.98%
Hot Topic 1.68%
Source: Hitwise

According to Nielsen//NetRatings, Ebay was the most widely used shopping aggregator, reaching 30.6 percent of the active online population logging on from home and work in July 2003. Amazon reached 26.1 percent of surfers in July 2003, followed by MSN Shopping with 11.5 percent of surfers.

In July 2003, PriceGrabber was the fastest growing in the shopping search category with a year over year growth rate of 127 percent. NexTag experienced a significant increase in traffic growing 116 percent.

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