Hispanics’ Internet use continues to lag behind that of the non-Hispanic U.S. population, according to research conducted by the Pew Hispanic Center. The report, titled “The Latino Digital Divide,” found that just 64 percent of Latinos over the age of 18 go online, compared with 78 percent of non-Latinos.
Additionally, Internet use among foreign-born Latinos lags significantly behind that of their U.S.-born counterparts, with 85 percent of native-born Latinos over 16 years of age claiming to use the Internet, compared with just 51 percent of foreign-born Latinos.
Among younger users, 95 percent of non-Hispanics ages 16 and 17 go online, as do 96 percent of those ages 18 to 25. Among Hispanics in both age groups, however, the Internet use rate stood at just 77 percent, according to the report.
The report was based primarily on a survey that was conducted from August 5 through September 16, 2009, among a randomly selected, nationally representative sample of 2,012 Hispanics.
Video content is popular on social media and it is among the most effective formats for advertising. Time to go beyond Facebook ... read more
The technology industry is lagging behind many other sectors when it comes to the proportion of women taking up entry level positions. ... read more
Programmatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast for programmatic ad spending in the U.S. on the back of growth in mobile and video programmatic buys.
A new study underlines the massive influence that Amazon exerts over the ecommerce market, with the site being the first port of call ... read more