Internet advertising revenues in the U.S. reached a record high of $42.8 billion in 2013, according to a report released by the Interactive Advertising Bureau (IAB). This was a 17 percent jump compared to 2012 and means that Internet has surpassed broadcast TV for the first time.
Breaking down revenues by ad format, search led the way with a total share of $18.4 billion, up 9 percent from 2012. Mobile, however, was the biggest contender of overall growth, reaching $7.1 billion in 2013. This was a 110 percent jump from the previous year. Display ad revenue grew 7 percent to $12.8 billion, while video, which the report counts as part of display, grew 19 percent to $2.8 billion.
A look at different industries reveals that retail advertisers continued to represent the largest category of Internet ad spending. This category accounted for 21 percent of total revenues in 2013 and slightly increased (1 percent) from 2012.
Revenue share in retail was followed by financial services (13 percent), auto (12 percent), telecom (9 percent), and leisure travel (8 percent).
Other findings in the report include:
- In the fourth quarter of 2013, revenues in the U.S. crossed $12.1 billion for the first time.
- While cable TV has emerged as a major advertising medium, its ad revenue growth was slower than other media.
The IAB report was produced in partnership with PricewaterhouseCoopers. You can download the full report here.
It probably won't come as a surprise that 2016's Cyber Monday has earned the distinction of being the biggest online sales day in US history.
Black Friday is here, but just how important is the day that has historically been the most watched of the holiday shopping season?
Black Friday and Cyber Monday are right around the corner, but the world's biggest online shopping event, Singles' Day, occurred last Friday, November 11 in China.
Has 2016 been the year of the ad blocker? The numbers of worldwide users has soared driven by mobile uptake. Ad blocking ... read more