U.S. Internet Ad Revenues Soar to a Record $42.8 Billion
An new report from the Interactive Advertising Bureau reveals a record high for U.S. Internet ad revenues in 2013.
An new report from the Interactive Advertising Bureau reveals a record high for U.S. Internet ad revenues in 2013.
Internet advertising revenues in the U.S. reached a record high of $42.8 billion in 2013, according to a report released by the Interactive Advertising Bureau (IAB). This was a 17 percent jump compared to 2012 and means that Internet has surpassed broadcast TV for the first time.
Breaking down revenues by ad format, search led the way with a total share of $18.4 billion, up 9 percent from 2012. Mobile, however, was the biggest contender of overall growth, reaching $7.1 billion in 2013. This was a 110 percent jump from the previous year. Display ad revenue grew 7 percent to $12.8 billion, while video, which the report counts as part of display, grew 19 percent to $2.8 billion.
A look at different industries reveals that retail advertisers continued to represent the largest category of Internet ad spending. This category accounted for 21 percent of total revenues in 2013 and slightly increased (1 percent) from 2012.
Revenue share in retail was followed by financial services (13 percent), auto (12 percent), telecom (9 percent), and leisure travel (8 percent).
Other findings in the report include:
The IAB report was produced in partnership with PricewaterhouseCoopers. You can download the full report here.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceWhile building brand awareness is the primary goal, how can B2B marketers choose the best ad platforms to surface ads and maximize investment? Read Mo...
View articleBrand awareness and branded content ads increase as a percentage of total ads. Direct response ads are shrinking, but still make up 51.6% of the total...
View articleWhile investment in display advertising is still widespread, there has been a shift in the way in which traditional display advertising is used by mar...
View articleThey're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube. Read More...
View articleLast week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers. Read More...
View articleAd blocking is on the rise, in large part because advertisers haven't got their user experiences up to snuff, as these stats from new IAB research ref...
View articleWhat do 11, 15, -42 and 1 (and 5) have in common? They're all big numbers from the past week in digital for Pandora, Apple, Facebook, and Chick-fil-A....
View articleDifferent retailers have different priorities when it comes to their marketing budgets, but the most valuable brands - Amazon and Apple - are banking ...
View article