According to April 2003 figures from Nielsen//NetRatings, Seattle tops the list of Internet penetration markets, with 81 percent of its inhabitants connected. However, aggregated data from The Media Audit for the first quarter of 2003 puts Ann Arbor, Mich. in the lead position at more than 76 percent penetration.
Appearing in the top twenty for both lists are the following markets: Seattle; Boston; San Francisco; Hartford, Conn.; Washington, D.C.; Denver; Orlando, Fla.; Salt Lake City; and Minneapolis.
Programmatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast for programmatic ad spending in the U.S. on the back of growth in mobile and video programmatic buys.
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