U.S. Market Internet Penetration

According to April 2003 figures from Nielsen//NetRatings, Seattle tops the list of Internet penetration markets, with 81 percent of its inhabitants connected. However, aggregated data from The Media Audit for the first quarter of 2003 puts Ann Arbor, Mich. in the lead position at more than 76 percent penetration.

Appearing in the top twenty for both lists are the following markets: Seattle; Boston; San Francisco; Hartford, Conn.; Washington, D.C.; Denver; Orlando, Fla.; Salt Lake City; and Minneapolis.


Top Internet Markets,
April 2003, (at-home)
Market Household
Internet
Penetration
Seattle 81.0%
San Diego 79.2%
Boston 78.2%
San Francisco 77.6%
Portland 76.2%
Hartford/New Haven 76.1%
Washington DC 74.4%
Sacramento 73.5%
Kansas City 73.1%
Los Angeles 71.1%
Denver 70.3%
Columbus 70.1%
Baltimore 69.7%
Detroit 69.6%
Orlando 69.4%
New York 69.1%
Philadelphia 68.8%
Indianapolis 68.4%
Salt Lake City 68.3%
Minneapolis 68.2%
Source: Nielsen//NetRatings
Top Internet Markets,
January 2002 to March 2003
Market Household
Internet
Penetration
Ann Arbor, MI 76.3%
Madison, WI 70.5%
Washington, DC 70.4%
Colorado Springs, CO 68.1%
Seattle-Tacoma, WA 68.4%
Atlanta, GA 67.6%
Austin, TX 67.5%
Denver, CO 67.1%
Raleigh-Durham, NC 66.8%
Salt Lake City, UT 66.5%
San Jose, CA 66.1%
Minneapolis-St. Paul, MN 66.0%
Boston, MA 65.4%
Columbia-Jefferson City, MO 65.2%
San Francisco, CA 64.8%
Des Moines, IA 64.0%
Hartford, CT 63.9%
Orlando, FL 63.7%
Boise, ID 63.7%
Columbia, SC 62.9%
Source: The Media Audit

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