Spending on mobile advertising in the U.S. will reach $877.2 million this year, up 138 percent from the $368 million spent in 2009, according to estimates from market intelligence firm IDC.
Despite the hype surrounding the rivalry between Google and Apple in the mobile ad space, the former attracted the majority of spending through the channel, thanks primarily to its offerings in the mobile search space. Google attracted 59 percent of overall mobile ad spend, IDC estimates, compared with a market share of 8.4 percent for Apple, and 6.8 percent for third place provider Millennial Media.
In the mobile display ad space specifically, however, Google has been far from dominant in 2010. IDC estimates Google and Apple attracted a 19 percent share of spend each, followed closely by Millennial Media with a 15.4 percent share. The firm says it expects Google to outpace Apple in display ad sales in 2011, however, as a result of the fact that sales of Android handsets will outpace those of Apple devices.
In terms of overall spend in 2011, IDC predicts a year-over-year growth rate of 120 percent, which would see overall mobile ad revenues reach almost $2 billion for the year.
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
In 2015, Verizon purchased AOL for $4.4 billion. Now, the mega wireless carrier is leveraging its wireless network as part of a new ad offering called BrandBuilder by AOL.
As the ball drops on December 31st, make sure your media strategies are stacked with timely resolutions to make the most of 2017.
Easily spotted on the mobile web: holiday ad next to plane crash story; Muslim dating ad next to KKK story; beauty ad next to domestic violence story; car ad next to emissions scandal story.