The number of smartphone users in the U.S. rose 60 percent in the three months ending December 2010 versus the same period in 2009, according to data from comScore.
The measurement firm estimates 63.2 million people in the U.S. owned a smartphone device during that time, compared with around 38.7 million in the final three months of 2009.
Meanwhile, the mobile operating system space is increasingly becoming a two horse race, with Apple’s iOS and Google’s Android proving the only two platforms to achieve growth in Q4, on a quarter-over-quarter basis.
Market leader RIM experienced substantial declines in that period, losing market share of 5.7 percentage points, while Google enjoyed growth of 7.3 percentage points – overtaking Apple and placing its overall market share at almost 29 percent. Despite the launch of its Windows Phone 7 operating system in mid-October, Microsoft lost 1.5 percentage points of market share, while Palm also suffered a 0.5 percentage point loss.
If Android continues its growth in adoption at its current rate, it’s on track to become the dominant smartphone OS by the end of March, according to comScore’s figures.
|Top U.S. Smartphone Platforms, 3 Month Average Ending December 2010 vs. 3 Month Average Ending September 2010|
|Share of Smartphone Subscribers (%)|
|Platform||September 2010||December 2010||
Point Change (%)
|Source: comScore MobiLens 2010|
Many companies use SMS, email and push notifications to deliver updates to customers and stakeholders, and such notifications are especially important to publishers ... read more
Effective app marketing is not about generating app page traffic, but rather about ensuring your app is discovered by targeted and relevant users who will install your app and use it regularly.
According to a survey conducted as part of OnBrand Magazine's State of Branding Report 2017, marketers are well aware of the new technologies that are expected to be important to their brands in coming years, but the majority aren't rushing to invest in them before they're fully-baked.
Shell has switched its corporate marketing from 80% traditional advertising to 85% digital media, and has stopped blowing its own trumpet in order to focus on telling video-led stories about the alternative energy start-ups it helps.