A group of US state attorneys are speaking out against Google’s planned overhaul to its privacy settings.
The National Association of Attorneys General said in an open letter to Google chief executive Larry Page stating that the group had “strong concerns” with the the way Google plans to consolidate its multiple privacy policies into one single agreement.
“Until now, users of Google’s many products could use different products in different ways, expecting that information they provide for one product, such as YouTube, would not be synthesized with information they provide for another product, such as Gmail and Maps,” the association said in the letter.
“The new policy forces these consumers to allow information across all of these products to be shared, without giving them the proper ability to opt out.”
The attorneys general later state that the company’s wide range of products could make it difficult for users to opt out of the policy entirely without cutting their access to other services. The association worries that with so many popular platforms in use, end users may be forced to agreeing with a policy and expose information they would otherwise be uncomfortable with sharing.
“This invasion of privacy will be costly for many users to escape,” the group wrote.
“For users who rely on Google products for their business, a use that Google has actively promoted, avoiding this information sharing may mean moving their entire business over to different platforms, reprinting any business cards or letterhead that contained Gmail addresses, re-training employees on web-based sharing and calendar services, and more.”
Google has argued that the policy will simplify the management of private data and allow users to better understand how their data is handled. Opponents, meanwhile, have claimed that the move will violate the users’ previous wishes and consent for how their data is shared.
The Attorneys have asked to meet with Google, and gave a February 29 deadline for the company to respond.
This article was originally published on V3.
Recently, I visited my alma mater, University of Florida in Gainesville, FL, to speak with advertising students about digital marketing, analytics and how to start a career in our field.
Sandy Rubinstein is the CEO of the independently female minority-owned marketing and advertising firm DXagency. ClickZ caught up with her to find out about her role as CEO, and what advice she would give to women who want to work in the digital industry.
Effective app marketing is not about generating app page traffic, but rather about ensuring your app is discovered by targeted and relevant users who will install your app and use it regularly.
The use of psychology in marketing and sales is not new, but it may be more useful than ever in an attention economy where time is precious and focus is rare. How can you tap into a demanding consumer to check whether there is an actual interest in your product?