More NewsUbarter.com Signs Ad Pact With Yahoo! and GoTo.com

Ubarter.com Signs Ad Pact With Yahoo! and GoTo.com

Moving aggressively to promote its Web site, Ubarter.com's parent company, International Barter Corp. said itnegotiated an ad agreement with Yahoo! and GoTo.com .

Moving aggressively to promote its Web site, Ubarter.com’s parent company, International Barter Corp. said it negotiated an ad agreement with Yahoo and GoTo.com.

The agreement gives IBC the exclusive banner ad for the keyword “barter” in addition to strategically placed banner ads.

The company said it secured the same arrangement with all the top portals and search engine providers including Excite, Netscape Netcenter, Webcrawler, Lycos, Infoseek, Alta Vista, Look Smart and Northern Light. Spending was not disclosed.

The agreements ensure that each time an individual searches the Internet via one of the above engines or portals and enters the keyword barter, the banner ad and hyperlink for IBC’s newly launched Web site, www.Ubarter.com will appear on the screen, the companies said.

Ubarter.com is promoting the concept of “barter” for the general Internet user and is a new venue in Internet commerce where users can barter products and services on the Web as opposed to using cash to conduct transactions.

IBC said it will begin its advertising with DoubleClick and Travelocity on Aug 15.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts