Ubrandit.com Hopes to Build Customer Base with Acquisition
An affiliate marketing player buys a similar company, in a bid toexpand its list of customers.
Ubrandit.com, a firm that provides companies with branded services like e-commerce and Internet service, has bought ClickSmart.com, in a bid to bulk up its client list.
Financial details of the transaction weren’t disclosed.
Ubrandit.com hopes that, by buying ClickSmart.com, it will better be able to attract customers from the acquired company’s client list. That list includes: Hearst Publications (Cosmopolitan, Good Housekeeping, Town & Country, Redbook, Victoria, Country Living, Esquire, Popular Mechanics, Harper’s Bazaar, Healthy Living, and others), Reader’s Digest, Primedia Special Interest Publications, Conde Nast, and Children’s Television Workshop (Sesame Street publications).
ClickSmart.com currently helps these publishers sell video and books from their Web sites, assists them with direct response print marketing, and handles database management and order processing/fulfillment services. If Ubrandit.com has its way, though, it will likely try to sell these publishers on the other services that it provides.
“We are extremely excited to be joining Ubrandit.com, a company of exceptional industry expertise and vision,” said Peter Heumiller, president and chief executive officer of ClickSmart.com.
“We believe that the synergistic combination of the two companies will result in a great number of opportunities for continued revenue growth and cash flow as well as enhanced product offerings, advertisement, and online traffic integration and expansion.”
ClickSmart.com also has some URLs that might come in handy: BooksNow.com, VideosNow.com, VideoDirectCorp.com, MovieBuys.com, TheMediaZone.com, TheMediaSite.com, MediaandMore.com, SchoolMedia.com, LibraryMedia.com, How2Media.com and WebsiteMall.com.
