Ultramercial Touts Viewing Stats

ultramercial.jpgUltramercial just unveiled its stats for Q2 2006, based on campaigns that ran between April 1 and June 30:

  • Average viewing time was 49.0 seconds
  • Average click-through was 7.0 percent
  • Completion rate was 73 percent
  • Whether or not all those people actually watched the ads intently, or clicked to another browser window while they played, however, is another question, of course.

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