Ultramercial Touts Viewing Stats
Ultramercial just unveiled its stats for Q2 2006, based on campaigns that ran between April 1 and June 30: Average viewing time was 49.0 seconds Average click-through was 7.0 percent Completion rate was 73 percent Whether or not all those people actually watched the ads intently, or clicked to another browser window while they played, however, is another question, of course.