Audiohighway.com, an Internet-based information and entertainment company, said that scanner manufacturer UMAX Technologies became the first sponsor of the new technology channel on its Web site.
The technology channel is one of eight channels of audio-based content found on the site. The others are Audiobooks, Business, Entertainment, Music, News, Sports, and Travel.
As the sponsor of audiohighway.com’s Technology channel, UMAX said it will have the premier advertising position on the opening Web page of the channel. In addition, UMAX will also have its audio commercials delivered to thousands of audiohighway.com subscribers each month as they download or stream audio-based news, information, education or entertainment content from the site.
Spending details were not disclosed.
“This is a great marketing opportunity for UMAX because we deliver our advertising messages to prospective customers as an audio commercial, in addition to multimedia graphics” said UMAX Technologies President Vincent Tai. “It’s just like running radio spots. . . ”
“UMAX has agreed to sponsor the Technology channel for a minimum of three months, and its banners and commercials will begin running in September,” said Michael Lamb, audiohighway.com vice president of sales.
Audiohighway.com’s technology channel gives users access to a variety of technology news sources, programs, information and reference materials.