Unicast Trots Out New Video Ad Formats: Video Showcase Ads and Small Overlays

Unicast is sharing details of two video ad formats it’s developed for use on NBC Universal properties. NBCU first discussed the relationship earlier this month when it announced it would stop accepting :30 spots for short form online content.

An InteractiveX, or Interactive Experience, product lets marketers showcase multiple videos and lets users choose which ones they want to watch. The original program pauses while the sponsored clip plays and resumes when it ends.

The other format is a small transparent overlay, of the sort pioneered by VideoEgg, that shows up at the bottom of the player. Called a Teaser, it delivers branding and marketing messaging while the viewer watches the clip. Simultaneously, the ad appears as wallpaper across the browser.

Both ad units have data capture and forward to a friend capabilities.

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