Uniglobe Travel to Advertise on AltaVista

Vancouver, BC-based Uniglobe Travel Online Inc. said it has added search site AltaVista to its marketing campaign. Spending was not disclosed.

“Our advertising relationship with AltaVista will help bring Web shoppers to the uniglobe.com site who are interested in cruise vacations and looking for the best in product and in customer service,” said Michael Dauberman, UTO’s senior vice president of operations.

The AltaVista advertising relationship includes running UTO banner advertisements on cruise-related pages generated by the search engine. The AltaVista advertising relationship complements the current campaign running on both Yahoo and Microsoft Web sites.

UTO provides products and services to leisure and business travelers as well as operating a travel fulfillment center for online companies. Strategic partners include Microsoft Expedia, Yahoo, Galileo International, Autobytel.com, Internet Travel Network and Leisure Planet.

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