“The deal provides Unique Media with another fully functional ad network with advanced ad serving and targeting capabilities to add to our existing portfolio of high volume Web destinations and specialty networks,” said Michael Weiner, Unique Media’s CEO. “It fits neatly with our goal to provide advertisers with a diverse menu of options and comprehensive management of campaigns from Insertion Order to delivery.”
The Datacom Network is comprised of more than 2,700 individual host sites delivering 40 million impressions per month and is parsed into 16 categories to fit any type of campaign. The categories include Automotive, Business, Sports, Entertainment, Women and Family, Games, Technology and Travel.
Datacom said it also advanced targeting and ad serving capabilities and can target its larger U.S. impression base or accommodate Canada only campaigns.
“The agreement with Unique Media increases our client reach and complements our current expansion efforts, which include this week’s launch of Datacom Japan,” said Emerson Segura, Datacom’s president.
Unique Media said it doubled its impression base in the last three months with the signing of Gallop & Gallop’s Virtual Billboard Network, Beseen and Nettaxi, increasing Unique’s capacity to 400 million monthly impressions over 14 sites and two specialty networks.
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