The branded ad network phenomenon has cooled a bit in the past year, but apparently some publishers still find value in the model. Spanish-language media firm Univision Interactive Media is the latest to extend its name to a network — in this case, one comprised of non-owned Spanish-language sites.
“The new unit targets U.S. Hispanics and provides a far-reaching digital advertising and publisher network comprised of pre-screened, high-quality Spanish-language online and mobile websites,” notes a company press release.
The new Univision Partner Group includes Caracol TelevisiÃ³n, Revista Caras, Perfil.com, El Espectador, TyC Sports, Ambito Financiero, and others.
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