Upfront Results: Network Gig is Up?

Stories in the Journal, Times and AdAge this morning all proclaim that the upfront is officially down this year, and online gets credit for the bite.

Reports variously describe ad commitments for the networks’ fall lineups as being down in the range of $200 to $600 million. Fox and ABC will likely emerge as the only networks to experience increases over last year.

These pronouncements should be taken with a grain of salt, as I’ve said before. Advertisers reserve the right to increase their scatter buys later this year, and the overall TV spend for the year could still go up, as happened last year.

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