Upoc Nets Distribution Deals with VoiceStream, AT&T Wireless
The wireless community platform inks deals for placement on with two popular carriers' WAP sites.
The wireless community platform inks deals for placement on with two popular carriers' WAP sites.
Silicon Alley-based wireless community firm Upoc Monday said it has secured deals with wireless providers VoiceStream and AT&T Wireless, giving it access to two of the largest WAP players.
The arrangement positions Upoc as a premier partner on each of the services’ WAP sites — on the teen-oriented Surf Lounge on the AT&TDigital PocketNet portal; and VoiceStream’s upcoming WAP service and portal WebStream, which is scheduled to launch by end of year.
Upoc’s platform allows PC, wireless phone, pager and WAP phone users to create and participate in cross-platform message groups; the company’s consumer services are primarily geared toward teenagers. Beginning next year, Upoc will start charging its content channel partners, which also distribute messages to members, and which currently include DailyCandy.com, Guyville.com and others.
Monday’s deals introduce Upoc to wider audiences while providing its wireless partners with high-traffic content and user-generated communities.
“We are excited to offer our members another easy way to access Upoc’s communities and mobile content,” said Upoc co-founder and chief executive officer Gordon Gould. “This relationship makes perfect sense, as it merges Upoc’s and AT&T’s Wireless collective interest and expertise in the Gen Wireless market. VoiceStream features some of the most exciting wireless destinations available and we look forward to being a part of their network.”
That’s good news for Upoc, which thus far has had a user base centered primarily in New York City, San Francisco and Los Angeles.
Earlier this month, Quios, which competes with Upoc through a similar multi-platform community messaging system, cut about 25 percent of its U.S. workforce and said it would be retooling for European operations, where SMS-enabled phones are more common.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article