US Interactive recently launched a promotional Web site for the new McGraw-Hill book, “StrikingItRich.com: Profiles of 23 Incredibly Successful Websites You’ve Probably Never Heard Of” by Jaclyn Easton.
The official site was launched Sept. 30 in conjunction with publication of the book.
Easton, a columnist for the Los Angeles Times and an on-camera Internet expert for CBS 2 News in Los Angeles, selected US Interactive for the project. Spending was not disclosed.
“I wanted a “wow” site for this book and was personally making the investment,” said Easton. “US Interactive was my first choice, because I knew www.strikingitrich.com would be packed with back-end technology you normally wouldn’t see on a site to promote a book.”
The StrikingItRich.com site features 58 pages of content, 11 ASP forms, a MS Access database back end, as well as a custom HTML editor for administration of site elements. It gives Easton complete control over the content. The site also features an auto-responder which sends a sample chapter to anyone who sends an email to firstname.lastname@example.org.
US Interactive provides a full range of electronic enterprise services, including strategic consulting, marketing communications and technology development and integration.
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