US Interactive Signs as AOR for Celebrity Cruises

Celebrity Cruises in New York City said it selected US Interactive as its interactive agency of record.

Celebrity Cruises in New York City said it selected US Interactive as its interactive agency of record.

Work has already begun on the redesign of the Celebrity Cruises Web site through US Interactive’s New York office. Spending was not disclosed.

“We will be working to include comprehensive information about the Celebrity Cruises brand and all its offerings, as well as incorporating dynamic content for the great variety of itineraries and activities,” said Michael Chaney, US Interactive’s Executive Vice President.

“By redesigning our Web site, the consumer will be able to browse Celebrity Cruises’ Five-Star Fleet in a more user-friendly manner,” said Richard Sasso, Celebrity Cruises president. “The site will offer views and information about destinations and itineraries, pricing, accommodations, onboard service, cuisine and more.”

Celebrity Cruises is operated by Royal Caribbean Cruises Ltd., which also operates Royal Caribbean International. The two brands’ combined fleet consists of 17 vessels

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource