Travel aggregator Kayak made a few changes to get noticed by hopeful travelers. It will add travel alerts that act like Google news alerts based on the travel criteria entered. If e-mail won’t cut it, KayakBot can be added to an AIM buddy list to chat with you about available deals.
Kayak is positioning itself to reach consumers in the most convenient ways. It moved its RSS sign-up to a more visible location on the site, though it could do more to make RSS more understandable by all but the savviest of Internet users — as the announcement categorizes RSS users.
To signify the company’s evolution to a meta-search 2.0 site, Kayak updated with a new logo.
While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-serving means—has ... read more
On Monday, Netflix reported that it added 370,000 new subscribers in the U.S. in the third quarter, 20% more than the 300,000 it ... read more
Snapchat Discover has been a hit with publishers that want access to the popular messaging app’s highly-desirable audience, and some reports even ... read more
Little more than a year ago, Facebook CEO Mark Zuckerberg streamed the first live video from Facebook headquarters. In April of this ... read more