Use Social Graph to Create Meaningful Brand Experiences [Video]

Vincent Teo, digital planning director at BBDO/Proximity based in Singapore, explained that the true value of social media is actually leveraging the information we already have about consumers. That includes understanding their interests and likes, such as where they have been on Foursquare based on their check-ins, connections on LinkedIn, and topics they are interested on Twitter. This information, he said, can be used in a meaningful way to connect with consumers.

Many brands such as Intel, DHL and American Express have already started using Facebook Connect, Twitter, and LinkedIn to pull customer information habits, interests and likes, he added.

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Vector graphic of two smartphones side by side, featuring a man and a woman with speech bubbles issuing from the phones.
Multi-ethnic group around wood table. The table is filled with various stickers related to social media. One person in the group is using a laptop.