This must be what Terry Semel was alluding to at Web 2.0 when he talked about travel as an area in which much of Yahoo!’s content would be user-generated. Do people want a professional travel writer’s opinions about where to go, or are other users more important?
On the ad side, this is obviously a bid to generate more travel-related pageviews on Yahoo!. It might also generate more user reviews for Yahoo! Local businesses.
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