User-Generated Travel

This must be what Terry Semel was alluding to at Web 2.0 when he talked about travel as an area in which much of Yahoo!’s content would be user-generated. Do people want a professional travel writer’s opinions about where to go, or are other users more important?

On the ad side, this is obviously a bid to generate more travel-related pageviews on Yahoo!. It might also generate more user reviews for Yahoo! Local businesses.

Related reading