Headline NewsUsers three times more likely to engage with video on mobiles than desktops

Users three times more likely to engage with video on mobiles than desktops

As the power of mobile continues to grow amid increasing advertising spend and a greater adoption of smartphones, new data reveals that those who view videos on smartphones are nearly three times more likely to click through to a brand’s website than if viewing videos on laptops or desktops.

As the power of mobile continues to grow amid increasing advertising spend and a greater adoption of smartphones, new data reveals that those who view videos on smartphones are nearly three times more likely to click through to a brand’s website than if viewing videos on laptops or desktops.

A new report from marketing tech and social video platform Unruly has revealed new stats that show CTR on desktop at 5.45%, compared to a 13.64% on mobile.

As well as this, the data highlights that interaction rates for mobile are up a massive 105.63% to 22.64% in Q3 2013.

The growth is impressive, but not overwhelmingly surprising seeing as a push for mobile has seen advertisers continue to pump cash into mobile advertising over the last year, resulting in mobile adspend in the UK to be valued at around £429.2m in the first half of 2013.

It’ a major trend,” Media Post reported Unruly co-founder and COO Sarah Wood as saying. “Consumers are just much more used to using mobile and advertisers are just so much more used to advertising using mobile.”

The continual reports regarding the rise in popularity of mobile highlights that now, more than ever, brands must ensure their sites are successfully optimised for mobile and tablet users. As well as this, branching into the realm video marketing is also of utmost importance for companies looking to stay on-trend and relevant for consumers.

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