MarketingData-Driven MarketingUsing YouTube Channels to Drive Site Traffic [Video]

Using YouTube Channels to Drive Site Traffic [Video]

The ups and downs of using digital video to drive brand awareness and traffic.

As media planners, we recognize that the audience we’re trying reach with our messages isn’t standing still nor are they only limited to a single media channel. Instead, consumers shift between media channels all day long, including both traditional and digital realms. By understanding the different consumer “touch points,” savvy marketers are able to better predict when and where they can place their messages so they get in front of the right consumer at the right time.

As marketers, it’s paramount that we create media plans that allow us to reach our target consumers no matter where they go. And that often means thinking ahead about what draws and holds consumers in the first place: what is it they are searching for and where will they think to look for it?

In this column, I will  explore how digital advertisers can use these different channels to best reach dynamic audiences. This month, let’s look at the challenges and benefits of using digital video channels like YouTube to drive brand awareness and site traffic.

Related Articles

Five of the most exciting digital innovations in grocery retail

Data-Driven Marketing Five of the most exciting digital innovations in grocery retail

2y Dev Mehta
How to take your geo-fences to the next level

Data-Driven Marketing How to take your geo-fences to the next level

2y Benjamin Spiegel
Has targeting gone too far? How Amazon ruined Christmas

Data-Driven Marketing Has targeting gone too far? How Amazon ruined Christmas

2y Mike O'Brien
They laughed when I said neuromarketing

Data-Driven Marketing They laughed when I said neuromarketing

2y Dave Lloyd
Listening To Your Customers: A Kind Of Different Intent Data

Data-Driven Marketing Listening To Your Customers: A Kind Of Different Intent Data

2y Som Puangladda
Why the Mathematician Is the New Creative Genius

Data-Driven Marketing Why the Mathematician Is the New Creative Genius

2y Jonathan Attwood
Why Budweiser's "Lost Dog" Ad Was a Brand Flop After Super Bowl

Analytics Why Budweiser's "Lost Dog" Ad Was a Brand Flop After Super Bowl

2y Mike O'Brien
Tecate Tests Targeted Video on Bicultural Audience

Data-Driven Marketing Tecate Tests Targeted Video on Bicultural Audience

2y Emily Alford