More NewsUSWeb/CKS Decides Not to Change Name

USWeb/CKS Decides Not to Change Name

Santa Clara, CA-based USWeb/CKS , formed by the merger of the two companies, has decided not to change the name of the company, saying that.clients, investors and industry experts all have stated the combined name hasstrong brand equity.

Santa Clara, CA-based USWeb/CKS, formed by the merger of the two companies, has decided not to change the name of the company, saying that. clients, investors and industry experts all have stated the combined name has strong brand equity.

“The name USWeb/CKS is incredibly powerful and carries tremendous brand loyalty and equity. This cannot be ignored,” said Tom Suiter, chief creative officer of the company.

“Over the past couple of months we’ve received considerable input from industry and market analysts, clients, shareholders and employees that our name, USWeb/CKS, is very recognizable as a market leader and any change might confuse the marketplace,” said Robert Shaw, CEO. “We are focused on execution and growing our business, and changing our name at this juncture would introduce unnecessary risk and distraction.”

The company provides a broad selection of services from brand development and advertising to business process automation and e-commerce solutions.

Separately, the company announced client initiatives recently completed or in development that include solutions for Levi Strauss & Co., Die Welt, VarsityBooks.com, Furniture.com, SunBank and Go Network, an Internet portal developed by The Walt Disney Company and InfoSeek.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts